The next phase is to set up your campaign(s) and Ad Groups effectively, making sure that you're only advertising in the right locations, at the right times for your business. So many companies just end up in bidding wars with each other and the price goes through the roof. Google AdWords is an auction, and it's a very popular auction, which makes it the most expensive auction. Other keywords may be good, but they're just too expensive. Some keywords may seem obvious, but they are unlikely to result in buying customers (for example, a telecoms company shouldn't bid on the keyword "telecoms", nobody who want a telephone system will search for "telecoms"). We start by selecting the right keywords to advertise against. OpenGlobal's Google AdWords management service can take care of all of this for you. But with all of the different settings and options, and with all of the analytical data that you're given, how do you make sure it works for you and doesn't just become a black hole for money. Google AdWords is a very popular way to advertise your website.
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